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Marko Sarstedt, Susanne Adler, Monika Imschloss

Multisensory Design of Retail Environments

Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-an…

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EUR 29,86* Aktueller Preis: EUR 29,86

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